Vienna, VA and Paramus, NJ June 15, 2009 - Each day, millions of prospective students raise their hand and say they want to enroll at a school of their choice. However, for many of those chosen schools, having a verifiable way of contacting and qualifying those students is where their lead generation efforts fail.
Today, TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, and CUnet, a leading provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry, announced an agreement to provide comprehensive online lead verification, lead scoring and analytics for schools across the country.
"Despite a struggling economy, the education marketplace has become a proving ground for marketing innovation," said Matt McLaughlin, chief operating officer of CUnet. "We work with a number of the top colleges and universities to help manage cost per start, increase enrollment, conversion, and retention at a rapid pace. Our expanding relationship with TARGUSinfo will improve our ability to verify, score and analyze the value of students as they express their interest in a school."
"We are thrilled to grow and further integrate our On-Demand services with CUnet's full service advertising and professional services," said David Wengel, general manager, TARGUSinfo. "Through our verification relationship with CUnet, many top schools have realized an almost immediate improvement in their online lead quality. By taking verified leads an extra step and scoring them, CUnet's clients can immediately optimize strategies around leads that are most likely to matriculate."
TARGUSinfo CEO George Moore and Matt McLaughlin will both participate on the panel entitled, "A Lesson in Lead Scoring" at the annual Career College Association (CCA) event taking place June 14-16 in Orlando, FL.
Best of All Worlds-Identification, Verification and Scoring Made Easy
At the moment a prospect reaches out over the phone, in a store or on the Web, marketers have a brief moment to convert them to a customer. By having access to an innovative data repository and delivery model that is as dynamic as the information it manages, TARGUSinfo creates high-value leads that drive additional revenue.
TARGUSinfo customers have access to cutting-edge analytics to automatically score inbound leads. By instantly scoring leads in addition to identifying and verifying potential high-value customers, organizations can tailor their experiences accordingly to increase the marketing velocity at which they acquire and retain customers.
About CUnet
CUnet is the premier provider of online performance media and interactive marketing services driving qualified student inquiries and enrollments for the higher education industry. Launched in July of 2003, the company has grown rapidly to oversee the promotional campaigns of over 1,000 colleges, universities and career schools throughout the United States and Canada. CUnet is dedicated to creating cost-effective marketing programs using a mix of online media strategies and formats to find prospective students, generate qualified response, and maximize enrollments and starts. CUnet is a subsidiary of Nelnet, a leader in education planning and financing for more than 30 years. CUnet is based in Paramus, NJ. For more information, visit www.cunet.com.
About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.
Contact
Rufus Manning
TARGUSinfo
703.272.6215
pr@targusinfo.com
Chris Cimino
CUnet marketing contact
207.409.9002
chris.cimino@cunet.com
Krisztina Vida
CUnet media contact
609.896.1800 ext.53146
krisztina.vida@nelnet.net